The Heart Behind In Bloom

In Bloom launched in 2018 with one simple goal: to make bath products that are fun, gentle on sensitive skin, and kind to the environment.

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What started with a single handmade bath bomb has grown into a full line of self-care staples—soaps, scrubs, candles, and other cositas—all crafted with intention and inspired by the beauty of border-town life.

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Each scent tells a story—nostalgic, familiar, and rooted in growing up in a Hispanic household. Every ingredient is thoughtfully chosen, ethically sourced, and free of unnecessary fillers.

From our humble beginnings to our brick-and-mortar tiendita in El Paso, In Bloom is a celebration of cultura, community, and self-care that feels like home.